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Burberry is a very traditional English style of the luxury brands, multi-level product line to meet consumer demand for different age and sex, retail, wholesale and licensing, and other ways to make it well-known world-renowned. Burberry was founded in 1856, the British royal family supplies. In the past few decades, Burberry mainly in the production of raincoats, umbrellas and scarves-based, and now Burberry stressed that Britain's traditional noble design, winning the hearts and minds of countless people to become an eternal brand!
Only 21-year-old Thomas Burberry, the British guy single-handedly founded the Burberry brand, opened his first outdoor clothing store in the south of England, Hampshire (Hampshire) Basingstoke (Basingstoke Stoke) City. Excellent quality, the use of innovative fabrics, as well as on the jacket design makes Thomas Burberry has won a number of loyal customers, to 1870, the shop has begun to take shape.
In 1879, he developed an organization strong, waterproof and breathable twill fabric Gabardine (gabardine), faces a durable throughout, and soon to be widely used, which won everyone's approval. Gabardine patent in 1888 for the design and manufacture of raincoats of the British officers,
In 1895, design by Burberry for the British officers a call Tielocken's coat to become the originator of today's windbreaker. Early hunting and fishing equipment must have a good anti-rain effect, able to withstand considerable wind and rain and also have good air permeability, Burberry clothing to meet this requirement, to provide customers with the excellent performance of clothing.
In 1901, Burberry designed the first coat. The First World War, King Edward VII to this Burberry raincoat designated as the senior British army uniforms. He also founded the Knights logo of the brand, and is registered as a commercial sign. Burberry design gabardine raincoat has been enduring trend. After the war this section gabardine raincoat into the hearts of many celebrity stars, including Audrey Hepburn (RTHK translated: Audrey · Hairpin) and "Casablanca" actor Humphrey Bioscor, and actress Ingrid Boorman. Today, it opened the Oxford Dictionary of the United Kingdom, Burberry has become another word windbreaker.
In 1910, Burberry launched a women's collection, and opening new branches in Paris, France. Burberry landing Antarctic in 1911
In 1911, Burberry virtue as the first to conquer the South Pole traveler Ronald Amunden, travel clothing and famous world. 1924 creation of Burberry Check "Nova" - first appeared on behalf of Burberry's plaid lining for gabardine raincoat, was registered in 1967 as a trade mark is widely used in other products, such as umbrellas and luggage.
Burberry has been well received by the royal family love. With tradition, the fine would like to design styles and products produced, in 1955, Burberry gained granted by Queen Elizabeth, Royal Queen's (Royal Warrant) badge. Later in 1989, Burberry was awarded the badge of the Royal Warrant granted by the Prince of Wales.
In 1970, Bobo Li in the the the flagship store of the New York East 57 the street opened. In 1980, Bobo Li in the United States constantly expanding retail business, In addition to the outside the the New York, San Francisco, Chicago, Boston, Philadelphia, Washington and and other places all OK to to see it chain stores.
1997 due to changes in management, the former CEO Rose MarieBravo joining Burberry's direction has changed, has always been to provide clothing for the royal family and the older celebrities and guests As for the multi-faceted, to further expand the guest network; her Roberto Menichetti has invited as a design director Christopher Bailey, the photographer Mario Testino and supermodel Stella Tennant, Kate Moss, a combination of classical elements into which an extension of the traditional British noble personality and lifestyle, re-Kingdoms Burberry's new power philosophy.
In 2000 and 2001, Burberry won the Award of the British Fashion Council, classical and modern two design series.
Into the 21st century, Burberry has accelerated its pace of expansion in the world. September 2000, it of the global flagship store opened in New Bond Street,, in London,. In In October 2001, the Bobo Li put the flagship store in Los Angeles to open to the Hollywood star-studded Beverly Hills. Since then, Burberry has built some of the important cities in Germany, Spain, Italy, Russia, Japan, the more unique stores.
In 2002, Burberry stores in London and New York launched a service of The Art of Trench tailor custom windbreaker.
In 2003, Burberry launched a new series named after founder Thomas Burberry, lightweight clothing to provide more timely younger, and further promote the brand to younger tastes owners.
  Burberry perfume in 2005, Burberry plans to support breast cancer research, creative director Christopher Bailey has designed a special edition of trench coats and scarves to support breast cancer charity fund-raising activities.
In 2006, Burberry has established the 150th anniversary of the launch of the brand Burberry Icons series to celebrate this special occasion. Angela Ahrendts formally appointed Group Chief Executive Officer, while the former chief executive Rose Marie Bravo as Vice-Chairman. In that year, Burberry launched the new female fashion fragrance Burberry London (London fragrance for women), the use of a brand of classic checkered patterns do perfume packaging. In 2007, the introduction of of the the Burberry The Beat perfume, advertising by the the of England supermodel Agness Deyn serve as spokesmen. Design director Christopher Bailey won the British Fashion Awards ceremony for best menswear designer award.
In 2008, Christopher Bailey, 21 GQ male Burberry headquarters in New York who awards ceremony held at the Theatre Royal, English Designer of the Year Award. Nominated by the prize presentation ceremony for best menswear designer of the London fashion.
In 2009, Burberry global headquarters in New York completed 44 Madison Avenue, New York City. New York Mayor Michael Bloomberg, May 28, officially known as the "BURBERRY DAY", and BURBERRY building on Madison Avenue in New York City will be issued in three different parts of the lights flashing signal. BURBERRY creative director Christopher Bailey for the completion of this landmark new headquarters, and are very excited.
In 2011, Beijing flagship store in Beijing McIlroy new world opened the store for a three-tier flagship store, face Burberry2012 Taipei flagship store opening event [2] area of ​​1200 square meters, opening day is organized large-scale live events, to spread around the world British music, digital technology and the fashion industry.
April 26, 2012 BURBERRY brand opened a flagship store called the burberry Beijing flagship store is located in the Taipei 101 building activities [3] to open the ceremony, BURBERRY Chief Creative Officer Christopher Bailey attended the event, Burberry global broadcast live events - a 360-degree in-depth experience will be is enabled in Taipei for the first time, the in Beijing in in 2011, tested multi-sensory experience for the first time, will the the reality of and network of the brand experience to the seamless the combination of.
Today, BURBERRY continue to enhance its design and innovation Figure decorated to enhance the dream of the attractiveness of its classic sensibility with modern era of the perfect combination of quality fashion into a timeless brand.

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