After two years of renovation work, Burberry officially open the new store in Regent Street in London. Service experience to provide the ultimate luxury Burberry, this flagship store configuration futuristic high-tech screen display, each floor has custom digital information display, some of the goods with the chip, the available radio frequency identification (RFID) read take one of the audio and video content.

When approached the screen of the device in the store in public areas or in the dressing room holding a piece of merchandise, the customer can immediately see that the products of the process description, the models show photos and other information. BURBERRY Regent Street store clerk everyone with an iPad, used to record the customer's purchase history and personal preferences, in order to provide better personalized shopping experience.

In addition to selling BURBERRY full range of men's, women's and children's clothing, shoes and accessories, this business area more than 4,000 square meters, the new store will be held weekly theme activities, promote music, film, theater, art, young talent.

156 years ago by Thomas BURBERRY brand pioneered the concept of customer-centric, but take the forefront in the vanguard, kept no records on the application of digital technology. BURBERRY is the pioneer of the of 3D holographic T station and the tweets conference before the official release of the new fans can watch Burberry products through Twitter.

Queen of England, Princess Kate, Kate - Holmes Airy Shan - Bell is BURBERRY customers. Currently, BURBERRY Facebook, Twitter, YouTube exclusive channels, has a total of 13 million fans.

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Launched its iOS application gift card in last weekend, according to sources, the digital payment innovation company Square is about to be announced to cooperate with the British luxury brand Burberry, which is the company for the first time to become a partner with a luxury brand.

The news confirmed by Burberry Chief Technology Officer John Douglas  microblogging the the microblogging claimed Square payment readers installed Burberry Brit store in San Francisco has. Follow Douglas microblogging, the media was informed that Burberry is testing a payment service jointly with Square, located in San Francisco's Westfield business point locations in Burberry. According to sources, Square CEO Jack Dorsey will soon officially be given on this partnership and pay the test confirmed.

Square did not comment on it at the Burberry Brit store launched Square Register terminal, but Square has Burberry on its business object directory. According to Burberry CEO Angela the Anaren Hernandez , the test has significance for Burberry, because since the beginning of this year, the company has been in the test allows the consumer sale "with consumers personalized interactive iPad application, in order to understand the consumer where shopping, favorite what to buy what.

Earlier this year, Square with the world's largest chain of coffee company Starbucks established a milestone of cooperation between processing all credit card payment service in 7000 coffee chain Starbucks. Square annual handling payment business volume of over 10 billion U.S. dollars, only an increase of $ 2 billion in two months time.

So far, Square from the well-known investment institutions and technology industries and enterprises financing of $ 341 million, these investors include Khosla Ventures,, CrunchFund Yahoo CEO Marissa Meyer (Marissa Mayer), Foursquare co-founder and CEO Dennis Crowley Dennis Crowley, Google Venture Kevin Rose (Kevin Rose), First Round Capital, San Francisco angel investment firm SV Angel (Ron Conway), Ron Conway, Twitter, co-founder than IS HEREBY Stone (Biz Stone), the world's first popular P2P file shared platform Naspter founder Shawn Fanning (Shawn Fanning), Sequoia Capital and Kelaiyinna Perkins venture capital companies (Kleiner Perkins Caufield & Byers).

Luxurious looking finish Experts BURBERRY BEAUTY upcoming launched the Holiday Look makeup, emphasizing the natural, fresh looking finish, classic red lips with elegant and bright eye, easy to control, there will not be painfully exaggerated feeling. The most important makeup base, focus on skin bright shiny, new BURBERRY heavy natural bright decorative base solution in the shape fresh and shiny makeup before the end of the muscle, bright pressed powder to create veneer makeup base, bright silky concealer pen flawless skin.

Particularly worthy of mention is that the BURBERRY heavy new natural bright decorated base solution, the unique moisturizing cream texture, bright skin care formulations, containing a variety of natural plant extracts, effective moisturizing, brighten and antioxidant, skin elasticity, brand newpre-makeup base, with shiny factor, adding skin gloss, strengthening looking finish shiny effect. Then gently sweep on the natural rouge, the pink mist flu, to bring out the natural beauty. Delicate silky eye shadow and eye 03 and 14 enhance the clean, elegant bright eyes, lip makeup, lies in the abundance of soft red lips shaping first lip liner 07 (very lavender feeling new) outline the lip, lipstick surplus the soft glitter feather sense fog Yingrun No. 208 plus classic deep brick red last 06 natural lip gloss to create plump lips. The BURBERRY Sophie flu mist Yingrun balm and natural lip gloss containing moisturizing formula to keep lips lasting moisture in the dry season.

Features: The new pre-makeup base, with shiny factor, adding the luster of the skin, strengthening looking finish shiny effect; create a three-dimensional, prominent facial contour; fresh texture, effectively raising the makeup foundation, there will be no sense of thick makeup. Just thin coat, and then light on Suifen, you can create a thin transparent sense of natural makeup. In addition to the as makeup before isolation products, can also be used alone as brighten the products, makeup directly applied to the facial contours to strengthen facial three-dimensional. Unique moisturizing cream texture, is different from the BB Cream frost penetration of an exceptionally strong, but not sticky, especially suitable for humid climates; bright skin care formulations, containing a variety of natural plant extracts, effective moisturizer, brighten the antioxidant, skin elasticity ; suitable for all skin color use (can be used alone or with other foundation the deployment to create a brighter luster)

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