The second and third tier cities gradually become the main battlefield of the high-end consumer brand. Ogilvy China's consumer insights and trend research team also released January 7, said consumers in second and third tier cities in China are about China and the world economy. All brands put ads in the second and third tier cities in 2011 of up to 2.2 trillion yuan, four times as much as the First-tier cities.

Yanlord Land (Chengdu) general manager Huang Zhongxing this pleasure: "We are on the original intention of the city to do the luxury market in Chengdu is very correct."

Although the comparison to Europe, the United States and Hong Kong, the price of luxury goods in China more expensive by 30% or even doubled, but this does not affect the strong spending power and business opportunities in these Chinese "屌 silk city". The renowned investment bank Goldman Sachs recently released data show that in 2012, the Chinese luxury goods throughout the year spent $ 46 billion $ 18.9 billion, including the territory of consumer.

The second and third tier cities gradually become the main battlefield of the high-end consumer brand. Ogilvy China's consumer insights and trend research team also released January 7, said consumers in second and third tier cities in China are about China and the world economy. All brands put ads in the second and third tier cities in 2011 of up to 2.2 trillion yuan, four times as much as the First-tier cities.

LV exodus

Recently, one from Beijing, Shanghai's 30-person tour group traveled to the European circle, and also brought back a lot of luxury brands. Shen Li, a senior fashion editor, is one of these 30 people, she was surprised to find that, "cargo sweeping" action is not an LV.

Beijing, Shanghai and other places, has gradually spent a few years ago, "not wait for a staff LV, whether true or false" crazy period of growth. Shen Li analyzed from the perspective of fashion LV [microblogging] Gucci [micro-Bo] traditional luxury brands in China's first-tier city consumers increasingly "fall from grace" reasons, she said, and now first-line urban consumers in the purchase of luxury goods the pursuit of a more go LOGO ", they are becoming increasingly rational, mature, like LOGO less obvious brands such as Prada, and the most popular in the last couple of years, Celine, BV, a small minority, low-key brand.

Data to prove this point. Concentrated LV high-end consumers in Beijing, Shanghai city, store sales every year decline 5-10%. They also stepping up internal adjustment mode, hoping to retain the top consumers, but the result was disappointing. " Shen Li said.

She believes that one of the reasons that the LV in China, mainly to promote the low-end products which. LV basic models of products in foreign countries, a lot of ordinary people and even nanny to spend. "Of course, compared to advance into the Chinese market, LV, Gucci, etc., with more luxury brands to enter the Chinese market, and the Chinese luxury brand awareness deepened, the diversion of part of the LV sales is one of the reasons."

Saturation of the luxury goods market in China's first-tier cities, to the second and third tier cities market opportunities. LV have gradually increased in the second and third tier cities of Wuhan, Changsha, Zhengzhou, Shenyang, Harbin, Urumqi, shop efforts. This makes the Chinese market flush with Japan, become LVMH Group 2011 sales exceeded 23.7 billion euros in the largest market share of the contributors.

In September 2012, LV 42 stores open in China in Shijiazhuang, the capital of Hebei Province. North of Hong Kong, a jewelry brand marketing responsible person said, the first LV Shijiazhuang shop where Square because LV settled, causing many brands competing to enter.

The official also said that, in fact, Shijiazhuang are not a second-tier city, but business is still good LV stationed slowly other international luxury brands will be in attendance. Market in the north, the luxury brand is preparing to enter the second and third tier cities Taiyuan, Datong, Baoding, Handan, Hohhot, Baotou and so fast.

You can not underestimate the spending power of the second and third tier cities. It is understood, LV reason to open a flagship store in Chengdu, has ranked China top three because the previous LV Chengdu outlet store up to 900 million yuan of annual sales, second only to Beijing and Shanghai; Prada, Ermenegildo Zegna and other brands The performance has been ranked in Chengdu, China's third.

The research report "in-depth China: Change and Continuity", Ogilvy & Mather research team third in the past seven years, the focus in this market. The report re-examine the second and third tier cities market - in the past few years, with the development of the network, as well as second and third tier of urban residents' income growth, as followers of large cities, their consumption concept "more and more synchronized with the first-tier cities," .

Gun Sword, senior director of consumer insights for Ogilvy China's consumer insights and trend research team revealed that the two fourth-tier cities in China has a huge consumer groups in 200 million households. In 2011, the first-tier cities residents have disposable income amounted to 1 trillion yuan, two or four lines total disposable income of urban residents is about 8 trillion yuan.

"As a rule of thumb, the sensitivity of the fashion and trend of China's second-and third-tier cities later than the first-tier cities 3 to 5 years. Few years ago, the most popular in Beijing, Shanghai and other places LV, Gucci trend just transmitted to the second-and third-tier cities, and now the latest trend of Beijing, Shanghai and have not affected them. "Shen Li said.

The high-end consumer, "the countryside"

Similarly, in recent years, the luxury hotel to open up China's second and third tier cities market is in full swing and luxury. Sheraton, Sofitel, Intercontinental, Westin, and even including the Ritz-Carlton collective appeared in the streets of Tianjin, Zhengzhou, Wuhan, Changsha, and Urumqi. According to Chongqing Sofitel PR Manager Wang Qi, only 2012 Chongqing newly opened five-star hotel as many as five, including Kempinski, Hyatt, Hilton.

"First-tier city market increasingly saturated, especially in the hotel industry and Lots position, a good location is the patch of land is hard to find., Must be moved to the second and third tier cities. Third tier cities with the improvement of living standards and economic activities strengthened, also formed a certain source. "senior hotel management staff Caiyu Ling said.

"It is for the consideration of future market layout, and competitors, which requires the establishment of group superiority, the formation of a national brand value," Song Xiang, chairman of HNA Hotel Group, said, "particularly in the current second and third tier cities land prices generally rose background, if they are not shot, the future costs may be greater. "

However, to expand sales and luxury goods in China's second and third tier cities, plundering more profit, the new luxury hotel opened in two or three cities, basically at a loss. Song Xiang said, "This is not just growing problem due to include market source of the second and third tier cities Beijing, Shanghai and so many a thousand rooms compared to the price per night; every turn and Beijing, Shanghai and other places, Room prices of second and third tier cities are usually only about six to eight hundred yuan. "

Another obvious high-end consumer "countryside" case is wine. Zhang Xiang, a Shanghai Wine Co. chairman, he thinks, wine consumption boom is quietly undergoing a change from the first-tier cities turned to the second and third tier cities. Liquor market, it is more accurate to say that penetrate to the first-tier cities from the coast inland second and third tier cities.

In his view, the Chinese people drink wine, should be started from these economically more developed provinces of Guangdong, Fujian, Zhejiang, and later developed to Shandong. Point a clear transfer of consumption growth in 2011, this year, the slowdown in economic growth in the Yangtze River Delta region, the plus before continuing accumulation wine investment bubble burst.

Almost all importers and agents are aware of the first-tier market has entered a relatively stable the dynamic equilibrium barriers period, the second and third tier cities with strong spending power is the focus of market development.

Zhang Xiang, the company is only in the month of December last year, to do a wine tasting, the venue for all second and third-tier cities, such as Changsha, Wuhan, Kunming and Langfang. As a the circle very experienced wine lecturer, Qi Shaoren lectures arrangements insight into the initiation of the change, one of his recent "job" is a golf club in Kunming, wine speak for a bank's private banking clients .

Zhang Xiang think this is the inevitable result of years of market education. In fact, the process of changes in market structure quickly. 2003 I went to Beijing Houhai Bar not drink wine in Mengguan the Tsingtao Brewery [microblogging] (33.83, -0.41, -1.20%). Nobody knew Latour, everyone says good wine acid, only Rafi, it was said that it sounds very familiar. "Qishao Ren said.

Consideration of the city

With the first-tier cities, similar to Wanda Plaza the Yanlord Landmark city format become an important place for the second and third tier cities branded consumer. The Lingyun sword that the administrative features of China's urban development, the integrated format of these cities and local government planning.

Of Qingdao Hisense [microblogging] Trading Company in the East China Sea Planning Department official said, Hisense Plaza, the highest concentration of stores in Qingdao luxury brands. Hisense Plaza, the latest senior department stores + SHOPPING-MALL "a combination of formats, the proportion reached 80% of the brand's total world-class brand.

In the past decade, this concentration of commercial real estate to sink to two fourth-tier cities in China. The Beijing Jinbao summary manager Lu Yi believes that this sinking is driven by luxury goods companies. "If these luxury brands into the second and third tier cities, developers dare."

Yanlord Land (Chengdu) general manager Huang Zhongxing think this is also related with the government planning.

Based on the idea of ​​the Chengdu Municipal Bureau of Commerce, Chengdu placed on the western part of the international brands to strive to become the first station and internationally renowned fashion consumer destination. They made a goal of "Every year the introduction of internationally renowned brands and businesses 20, 2015, the western part of the international brands will reach more than 80% run first degree". "Luxury" and "luxury Appreciation two thick books, placed in Chengdu Jinjiang Business Secretary Zhang Weidong desk. He hope to able to hit the Jinjiang District, resulting in the western region of the luxury enclave. At present, the number and area of ​​the scale of the flagship stores of international brands stationed in Jinjiang District has been ranked third in the domestic first western.

In order to achieve the goal, the Chengdu Business Bureau has developed a well-known international brand suppliers, operators, agents and promoters incentive mechanism. Jinjiang District has also introduced measures to give a subsidy of up to 50 million renovation of the newly settled in the Jinjiang District internationally renowned brand enterprises ".

The Yanlord Singapore is the incoming investment planning. Under the conduction of such planning, the owners of the city's comprehensive format also settled in the luxury and high-end consumer brand as to enhance the taste of the city's commitment to the right place, and therefore will throw various promotions such as olive branch to the high-end brands.

SONG Jian-chao, Chengdu Retail Industry Association, Chengdu, the introduction of international brands in order to attract the customers of the surrounding areas. Meanwhile, the luxury retail can bring huge tax contributions. It is reported that the consolidated tax rate at around 10% of the supermarket, the mall luxury combined tax rate is as high as 50%.

Mall owners other considerations, will bring in other brands such as LV settled flocked.

In fact, in accordance with the normal indicators, many second-and third-tier cities such as Shijiazhuang, Handan can not achieve the stringent requirements of the luxury brands. Previously, these international brands new site study period of at least two to three years, "can never be completed within a year." North of Hong Kong, a jewelry brand marketing official said.

The international company is very particular about the data, in addition to the team dispatched personally visited, will hire a third-party consulting firm to provide information. Data of the local population, GDP level, the per capita disposable income, a simple peripheral data of per capita consumption level, a measure of economic activity, spending power, the old and the new business district and so as the content of the survey is strictly evaluate.

But now, the situation is very different. The official said that even if some parameters were significantly up to less than the requirements of the luxury brands, but they want to capture the market. "Plus our mall really heroic, offers many temptations." He said, according to the present situation, a luxury brand's new store visits shorten the preparation period of a year, which also includes the renovation period of two to three months ordering time, professional staff recruitment training period and so on.

The official witnessed many recruitment meeting, shopping malls frequently offered two or three million renovation costs, still point deduction, as far as management fees to the big none other. He also revealed that starting from the second half of 2011, the department store owners began to adjust the original first floor of gold jewelry brand to the upstairs to make way for the international luxury brands, now this phenomenon has been very common.

In a second-tier cities, a local department store's most influential is the transformation and upgrading, Dior, Chanel [microblogging], have been stationed in using the lease expires, department stores began prior to the sale of the pillar - the Volkswagen brand eviction notice.

The luxury goods distribution center in Hangzhou Hubin Street also experienced this transformation. Intime 50% equity invested 526 million yuan acquisition Hubin Street in 2007, this famous project is the transformation and some brands that are inconsistent with the blocks positioned invited into the high-end brands to existing brand line.

LV new president, 48-year-old Spaniard Jordi Constance in terms of the need to make trade-offs, LV sales, to grab more market share, to achieve the effect of puerile, or maintain the noble sense of the brand? The brand has lost its mysterious and noble sense, consumers will be a lot of pursuit "rare" to give up.

Shen Li, conduction effect will show future second and third tier markets will not like so obsessed with a particular brand. "Gun Sword also think that the future of China's high-end consumer market diversified trend, the second third tier cities consumers not just followers of the first-tier cities, may in turn affect the spending habits of the first-tier cities.

According to Hong Kong's Wen Wei Po quoted foreign reports, the debt crisis enveloped the euro zone, the debt-ridden Italian economy sank can not afford the luxury brand Gucci products produced birthplace town of Scandia Mladic, but benefit from the world-famous craftsmanship attracted leathermanufacturers to set up factories, Dior, Chanel and Montblanc brand-name suppliers, and blaze a new trail. The locals said that the face of the fierce competition of cheap Chinese goods, manufacturing high-end leather goods industry a way out.

It is reported that the Italian has a over 2,700 leather factory, mostly small businesses, employing about 20,000 people. The strong demand of the global leather Italian system, the industry is often a manpower shortage, majoring in the relevant professional graduates into hot demand. Florence, near the town of Scandia Mladic, in recent years, attracting a lot of peer to set up factories to flex its muscles, the significant increase in the number of local export leather goods, growth in the second quarter of last year, an increase of 11.3% year-on-year.

And, Montblanc last year aimed at Scandia Mladic's advantage, the sale of the original plant in Germany to bring the technology together with setting up factories. These included all sorts of quality control techniques, such as test the decolorization manufactures and wear, as well as high and low temperature of the leather. Factories and even robotic arm shoulder strap repeated test handbags load 15 kg, affordability. Appear anti-counterfeit, Montblanc also handbags, purses made ​​before the final process coupled with the brand logo.

In addition, Lavrov said the the Florence Gucci brand curators Anfei SEAT Gucci products are all made ​​by hand, the "Made in Italy" is a living symbol of the signs. The students studying leather handicrafts Patch said parents owned a small leather factory was forced to close lost to Chinese competition, she hopes to improve the manual skills to break into the luxury leather goods market, frankly strengthened in order to move with the times.

GUCCI is pleased to launch the elegant handbag designed by creative director Frida Giannini products - new Lady Stirrup Series, medicine box style handbag is this year's hot section of the package, the iconic the Spurs decorative inherited brand has always been traditional Italian traditional handThe perfect balance of modern femininity.
The series to the iconic Spurs decorative design features, from rich equestrian heritage of the eternal symbol of Gucci (GUCCI) brand has become the crowning touch of a Lady Stirrup handbags.

New products "Made in Italy" hand of traditional and modern femininity find the perfect balance, choose a variety of colors and rare luxury leather, cowhide, sheepskin, horsehide to shiny alligator covered with diamonds; more the distinctive pattern gorgeous velvet and Floral printed goatskin material, whether shiny or matte models are soft extremely also elegant and delicate.
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Night of hue variations, including such as black, dark blue, dark red, brown and green and other deep, intense colors, this season is more refined and sexy.

Lady Stirrup series of tough structure and framework suture underlines the meticulous craftsmanship Gucci (GUCCI) professional craftsmen: exquisite hand-sewing and coloring process, accurate interpretation of the unique charm of this masterpiece, a great choice for day-to-day or dinner dress .
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The top of the handbags are decorated with a unique retro brass Spurs detail, a snap with diamond rivets, metal half-horse title buckle and sleek detachable mini purse complement each other.

Handbags lined with black suede or natural linen cotton material, internal with a zipper or opening the pouch, the golden pressure ornamentation Chapter reminiscent Guccio Gucci in the fifties of the last century's first trademark prototype.
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Gucci 2013 early spring vacation series bag large laptop shoulder bag combines classic logo embossed, and the red, green, hit the color stripes branding elements, chain and tassel embellishment to the more fashionable these classic stylesand romantic. In addition, in order to better fit together holiday theme, Clutch almost always accompanied by a diagonal band and playful tassel embellishment on the side.

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Recently, Gucci establish a "the amblyopia medical training center" and "children with amblyopia treatment center in Urumqi, Xinjiang, China Children and Teenagers' Foundation and the opening ceremony was held. This means that in the near future, the Xinjiang region of visually-impaired children without alike can enjoy advanced medical services directly in the local. At the same time, the health care team in Xinjiang and its surrounding areas can also get a system of professional training, brought "around treatment for children.

For a long time, Gucci focus on to improve the well-being of children and improve education in the whole society. Gucci worldwide to cooperate with the United Nations Children's Fund (UNICEF) to build schools in poverty-stricken areas in Africa and other places. In the country, the Gucci in 2008, starting with the China Children and Teenagers 'Fund cooperation, the China Children and Teenagers' Fund donated enterprises. China Children and Teenagers' Fund "amblyopia special fund, as of now, has funded 4,000 visually impaired children of poor families in the country's 25 provinces, municipalities receive free treatment, including 830 children with amblyopia Gucci funded. Gucci's donations not only for the treatment, but also to support the procurement of medical equipment, medical research work, the education of children in poor and remote areas of vision screening and amblyopia knowledge. China Children and Teenagers' Fund in August 2011, following the establishment of "the amblyopia medical training center" and "children with amblyopia treatment center for the first time in Shijiazhuang, Hebei, the Urumqi projects completed Gucci children amblyopia special fund" love in the light, "public projects again extends support designed to provide medical assistance to more poor children with amblyopia. Also Gucci 2012 continue cooperation with Tsinghua fashion aesthetic courses, support UNICEF Asia Grant Program, a major public action.

2012, Gucci China by deepening and the China Children and Teenagers' Fund, UNICEF and Tsinghua University, the co-operation of the three partners, the formation of a "student, medical assistance and training design talent," the three pillars of public projects. November 2009, Gucci began cooperation with Tsinghua University, sponsored by offer scholarships for poor students, organized Fashion classroom, as well as providing the best students went to Gucci Italy to visit the headquarters of the various forms of learning opportunities for higher fashion aesthetic education devotes herself; and in March 2012, the establishment of a special fund of Tsinghua University, GUCCI arts education, support of international construction and development of the Department of Arts Education and research. In July 2012, in cooperation after seven years, Gucci cooperation with the United Nations Children's Fund (UNICEF) to expand into Asia. Asian Grant Program "as its first corporate partner, donated $ 350,000 to charity. By Gucci's support, there will be nearly 1,600 local teachers to receive training and guidance, nearly 28,000 children's quality of education and thus make a significant improvement. Similarly, cooperation with China entered a new stage. Over the past four years, the the Gucci contributions mainly used to help poor families amblyopia treated for free. Since 2011, "love light" community projects to support the development of remote areas of medical resources. The five-year project, select a city in the country each year, in cooperation with well-known local hospitals, the establishment of training and treatment centers.

Vice chairman of the China Children and Teenagers 'Fund for the generous donation of Gucci thanked: "Since 2008, Gucci has accumulated to the China Children and Teenagers' Foundation generous donation of more than 1400 million yuan for the census, training and education, while also funded 830 more than poor children to cure the amblyopia eye diseases. particular, so we moved to the generous donation not only Gucci Gucci's leadership and staff are also hands-on approach, to visit condolences poverty visually impaired children and families, in-depth project sites investigated The implementation of the project, sent the children a warm and caring the Gucci this heart children from poor families, will return on social enterprise development as the core content of the concept of culture, we deeply feel a good corporate social responsibility and social commitment ideal deeply felt the secret of success of an enterprise. "

"Gucci is committed to creating a beautiful life, and firmly believe that everyone all should have the opportunity and the ability, to go explore and create a better world", president of Gucci China District, Shen Xiang Mei said, since "Gucci since entering China, positive return on society. We China's commitment to a long-term cooperation with the China Children and Teenagers' Fund "love in the bright plan funded Asia Grant Program, and Tsinghua arts education programs, we hope to create a happy life for the children of China help building a "beautiful".

Gucci with China Children and Teenagers' Fund will continue to strengthen cooperation in remote areas further to meet the strong demand for medical resources, promote advanced medical services rooted in place.

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Gucci 2013
Gucci 2013 spring and summer conference, through the lens of photographer Richard Avedon and Gian Paolo Barbieri, Creative Director Frida Giannini (Frida Giannini) to reproduce their brilliant period (including earlyItalian haute couture works).

Gucci fashion show, through the lens of photographer Richard Avedon and Gian Paolo Barbieri, Creative Director Frida Giannini (Frida Giannini) to reproduce their brilliant period (including early Italian haute couture works). Show speech wrapped trousers cuckoo red tunic tops opening, creating a mood of the late 1960s / early 1970s atmosphere and feel good about themselves, the designers called "aristocracy-feeling.

Giannini said: "I like to dress this spring works with a different color." She also used in addition to bright pink, cobalt blue, orange, coral and blue-green, each piece of clothing is color cheerful, full of vitality. And models dressed in matching sunglasses and clothing and shoes and bags. The color is only part of the designers of concern, reflecting the elegant silhouette is more important theme. Recently, jacket and pants combinations are very popular, Giannini give their positioning is keen to support the spring works. She likes using flounced effect --- undulating curved outline around the shoulders and back along the tight skirt sleeves, so that the original V-neck dress enhanced appreciation effect. Clip pattern also plays a pivotal role in increasing provocative factors, and also let the clothes have a modern version of the upgrade. Designers like printing, but the performance is not obvious. Sack-like pattern printed on the clear Japanese paper calico, floral design inspired wallpaper from Japan.

The evening part of the designers use only black and white. The finale is very eye-catching clothing, a stunning white dress, accompanied by a coral jewelry necklace, as well as a halter black flounced dress.

related reading: Gucci clothing of early autumn 2013

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This season, Gucci is pleased to launch a series of the colorful leather identity cards (ID tags), each identity cards are decorated with unique gold embossed symbols. Each signage can be a perfect match Gucci handbags and the guest's name engraved initials, and accessories more personalized. This series from the end of October in Gucci boutiques and gucci.com sale is the best choice of your gift. Its easy symbols including the Gucci logo and related representatives lucky, love and the power of the typical logo. Identity card (ID tags) series include:

Bamboo handbag (Bamboo Bag) graphics: bamboo handbags the eternal Italian craftsmanship and classic design is known, is a suitable for any occasion handbag.

Heart-shaped G Mutual padlock graphic: unparalleled, unique and extraordinary, this heart-shaped G each other the padlock where you are, and are unique Gucci.

The Chinese blessing Graphics: This ancient Chinese blessing patterns bring peace and good luck for the wearer. With it, the sky was clear and the road is flat.

Chinese Double Happiness Graphics: Double Happiness word represents happiness, your life of joy and contentment. With them, you will always get happiness.

Horseshoe graphics: The horseshoe will bring you good luck and success. With it, let your good luck go hand in hand.

Clover graphics: In order to find a lucky four-leaf clover, you might want to search through the entire piece of grass. Bring our signage, it will always be with you.

Ladybug graphics: the friendly ladybug flying in the air, to bring you love, luck and asylum.

Turtle graphics: small turtles firm partners. Along the way, it will bring you longevity, patience and protection.

The bee graphics: busy bees always around the flowers in full bloom. Let it bring you eternal diligence and indomitable force.

Heart-shaped graphics: with your loved ones and our heart-shaped logo, let life take you a weekend anywhere.

Pony graphics: this horse distinguished foals across country, to bring you the strength, grace and beauty. Take it into the power of your first line.

Falcon graphics: the proud falcon flying in the sky to bring you the strength, courage and determination. With it, you will be fearless of any obstruction of the road ahead!

, Gucci for the busy modern business elite is also prepared a variety of bags, the brand classic interlocking double G printing or red and green ribbon briefcase, colorful ladies handbags, bamboo bag, all for you work to bring the beautiful mood.

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Part of the PPR Luxury Group Gucci brand is becoming increasingly difficult to operate in the Chinese market, the competition has become increasingly fierce. Gucci is the world's second-largest luxury brand other than Louis Vuitton brand, said revenue in the third quarter of this year grew only 7%, compared to 12% in the first quarter and 10% in the second quarter has been showing a downtrend .

Gucci is not only a drop in sales of the brand, LVMH Group fashion and leather goods sales also showed a downtrend, and only 5% sales growth in the third quarter.

Mulberry and Burberry brand has released the results of statements, significant downtrend so many people guess luxury three excellent trend is about to reach the end. China has been the largest sales market for luxury goods, but luxury consumption in recent months, the Chinese government began to vigorously against government officials, while the pace of development of China's economy slows to a large extent affect the sales of luxury goods. In the first-tier cities, the luxury of a very competitive market these luxury brands competing stationed became the second-tier cities. Gucci's sales in the Chinese market has been showing a trend of double-digit growth, but the growth rate in the third quarter decreased significantly.

The PPR aspect, to sell its Redcats brand initiative is also in full swing in the PPR Group decided to focus on the development of luxury brands, CDs and books will be operating Redcats brands excluded from the Group.

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The exclusive luxury Legion PPR quarterly resolve the fighting with the door: low-key BV go after GUCCI

BV in the third quarter year-on-year growth of 30.5%, beating GUCCI 24.3%

On October 25, the French luxury group PPR announced results for the third quarter of 2012, total revenue amounted to 2.6 billion euros, compared to the same period last year rose 6.6%.

Although the overall economic environment is not very optimistic, but to maintain a steady growth trend, PPR Group is clearly expressed satisfaction with this achievement, the group said in all regions of the revenue increase in both the third quarter of its luxury brands have a solid performance .

PPR Group has nine luxury brands such as Gucci, Bottega Veneta, Yves Saint Laurent, but it is a relatively young group of luxury, 1999, PPR acquired Gucci Group (Gucci Group NV) 42% stake - for the first time investment in the luxury goods business. After a series of luxury acquisition strengthens PPR Group's position in the industry.

Currently, the luxury goods sector has been the main competitor of the LVMH Group, since 2008, the luxury goods sector contribution for the entire group's sales on the rise, especially in 2011, jumped to 40% growth rate in the first half of 2012 maintained at 17.6%, second only to the RICHEMONT Group.

Gucci occupy PPR half of Asia Pacific underperforming

According to the filing shows the the luxury third quarter of the PPR Group revenue rose 11.9%, totaling 1.59 billion euros. Gucci third quarter revenues of 914 million euros, accounting for nearly 60% of the Group's third-quarter revenue. The first nine months ended September 30, 2012, Gucci's sales of 2.642 billion euros, occupy 58% of the PPR's luxury goods sector, obviously, Gucci PPR luxury sector is second to none.

Gucci slightly reduced since 2009, according to the recently released "Chinese luxury report edge, revenue contribution in 2011 for the luxury sector retreated by 64%, and the market growth rate has been maintained at around 17%, but in 2012 six months growth significantly slowed down only 10.8%.

Last quarter, Gucci good performance, an increase of 24.3% compared to the third quarter of last year, comparable sales rose 7%, all the distribution channels to achieve growth, online sales strong performance for the quarter jumped 44%.

Benefit from the positive impact of the travel retail sales in Western Europe, sales increased by 14%. There are a lot of growth in North America revenue rose 11%, Gucci itself more attractive to local consumers to benefit from the growing local tourism also makes its sales rising.

However, compared with other brands of rapid growth in the Asia-Pacific region, Gucci's sales in the Asia-Pacific region slow growth, rose by only 2%, the main contribution to the sales or from the mainland of China.

Gucci contrarian expansion pace comparable to Burberry, quarterly reports show that, as of September 30, Gucci network has reached 411 stores, including eight in the quarter of new store openings.

35.1% on year growth rate of the low-key low-key BV

Niche high-end brands as the steady growth of the PPR Group's luxury sector contributing to the third quarter, YSL sales of $ 1.3 billion, an increase of 33.1% from the third quarter of last year, the comparable growth rate of 26.7%. Up to the first nine months of this year, overall sales accounted for only 8% of the luxury goods sector, but the high-speed growth of the Group considerably.

Fashion a statement widely circulated: "When you do not know what to express their fashion attitude, you can choose LV, but when you no longer need to express their fashion attitude what, you can choose BV."

Rich and famous advocate stealth luxury era, Bottega Veneta riding like a dark horse, its tiny invisible LOGO, low-key attitude, and quickly won the hearts and minds of fashion celebrities. For a time, whether with a Bottega Veneta bag has become the measure of a person's degree of fashion and taste weathervane.

Undoubtedly, Bottega Veneta Group Jhongjheng plays an increasingly important role, even in the luxury goods market slowdown in the first half of 2012 reached an increase of 35.1% growth over the same period, the strong demand for leather products for promoting the entire Group The main driver of revenue growth.

Continuation of 2012's momentum in the third quarter, Bottega Veneta is still eye-catching, third quarter revenue of 241 million euros, after Gucci, a year-on-year growth of 30.5%. Europe is far ahead of the growth rate of 42%, and the relatively slow growth of North America rose 12%, while the Asia-Pacific region rose 18%. In the quarter, more than 25% revenue growth in the Chinese market.

Sought after, Bottega Veneta fashion people can be won, of course, have to strike while the iron is hot, rapidly expanding, until September 30, Bottega Veneta network 189 directly operated stores including 9 newly opened store in the quarter.

Chi Bo Dingli jewelry watch

In addition to Gucci, Bottega Veneta, Yves Saint Laurent encouraging growth in the third quarter the PPR jewelry watch brand performance is also outstanding, comparable sales growth of 16%. Watch and jewelry departments reported that revenue rose 26%.

The biggest highlight of the PPR Group watch revenue growth from Girard Perregaux decent performance. The acquisition has been the PPR get involved in a new field of time-tested magic, face the the watch luxury Nuggets Heights, PPR has been determined to intervene.

In 2008, PPR Group Sowind Group signed a long-term strategic cooperation agreement to let the wish fulfilled, successful acquisition the Girard Perregaux allowed initially established position in the watch industry. This acquisition so that the only remaining independent senior watchmaking brands Girard-Perregaux and JEANRICHARD complementary the PPR advantages and the top leader of the luxury goods industry, especially in PPR and Girard-Perregaux R & D, design, brand management, sales network expansion and procurement The combination of expertise, to promote the development of both.

Of course, the ability to continue to maintain this growth performance, the test still to come for the PPR group.

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the exhibits
In September 2012, has more than 90 years of history of the world-renowned fashion brand GUCCI pleased to announce the start "Icons of Heritage · treasured classic" GUCCI historical collection exhibitions, GUCCI precious historical exhibition held in China for the first time,to demonstrate to the Chinese guests GUCCI rooted in Florence exquisite leather craftsmanship deep heritage. November 15 to November 18, the exhibition will come to Zhengzhou Dennis Department Store GUCCI shop, held a four-day show.

With his dreams and ambitions as early as in 1921, Guccio Gucci in Florence in the creation of the brand and opened the first store. Today, as the world's leading fashion boutique brands, GUCCI is famous for its excellent quality and exquisite Italian craftsmanship, design, manufacture and distribution of popular people respected many products, especially GUCCI leather products, due to superior quality and celebrities Ascot whom flock to relish also left numerous precious images and stories for the world; GUCCI unparalleled design and workmanship, has become the most legendary brand attributes.

To commemorate the 90th anniversary of the brand was founded in 2011, GUCCI on brand birthplace of Florence, Italy, Piazza della Signoria (Signoria) the known della Mercanzia the palace open a GUCCI Museum (guccimuseo.com). The rich museum conceived by Gucci Creative Director Frida Giannini in the museum, after years of sedimentation of cultural significance GUCCI Archives Pinault fund sponsored jointly exhibitions of contemporary art, called a well-preserved and reflect the GUCCI brand Forever Now the concept of life space also become the historic city of Florence, Italy and a place not to be missed.

If you are still sorry to not be able to travel to Florence, missed immersed spend a few hours relaxing on GUCCI Museum, so please come around you GUCCI shop. Icons of Heritage · handed down the classic "GUCCI historical collection exhibition will be the most representative of the Florence GUCCI Museum in precious brand collections to China, through the establishment of a special in-store display area, show to the guests in the well-known and chase The contemporary product behind the brand's classic logo with deep historical accumulation still carries unlimited dreams and inspire GUCCI continuation of the spirit of.

GUCCI The historical collection exhibition featured 15 collections, including handbags, luggage, footwear, and also presents such as leather thermos suit, backgammon set leather box, leather jewelry boxes, and the cortex blankets containing combination full of life, free romantic, delicate and elegant Italian lifestyle filling completely. Seasonal products on display with the store beautifully, like a walk in the GUCCI history gallery, feelings GG, bamboo (bamboo) Maxianshan buckle (horsebit) ribbon stripes (web), flowers (flora) brand classic logo after the still infinite charm of years of baptism, a taste of GUCCI positive maintenance and learn from the history of the essence, the dual cultural expression of to inject vitality of new product ideas.

GUCCI historical collection exhibitions will subsequently landed in other Chinese cities, including Nanjing, Wuhan, Hangzhou and other cities, and will continue to be extended to other countries.

About Gucci

In 1921, Gucci was founded in Florence, one of the world's leading luxury fashion brands. Gucci is famous for its excellent quality and exquisite Italian craftsmanship, design, manufacture and sell the world respected boutique, including all kinds of leather goods (handbags, small pieces of leather goods and luggage), shoes, garments, silk, wrist Table and fine jewelry. Brand fragrances, watches and glasses from the world's top production and sales of the licensed manufacturer. Gucci products shop by brand Direct 411 (as of September 2012) and e-commerce channels two complementary modes sales. At the same time, Gucci by minority the selected franchisees, department stores and products store sales.

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