Box office driven by popularity, popularity pulled the commercial value of international brands GUCCI signed as early as in the previous Li Bingbing endorsement contracts in Asia, the international brand has always been known as a keen sense of smell, the beginning of the new year, GUCCI Italian headquarters decided to broaden endorsements permissions, Li BingbingAsia approximately broaden the world about, and the line in the original three products (fashion, watches, jewelery), increased to five (glasses and handbags).
It is understood, Li Bingbing the spokesperson of the GUCCI global across the board, the first of its kind in the world, with a the GUCCI global brand director Frida Giannini then, this type of cooperation in the history of nearly a hundred years the brand has never been before, not to mention Asian stars, and even the Hollywood line star, unable to enjoy such treatment. March, the new season's ads will appear in the surface of the window of the Global GUCCI store. The GUCCI Global Creative Director Frida · Giannini said: "the beauty of China, the world to see!"
Li Bingbing into Gucci centuries-old first global across the board spokesperson
Well-known international brand GUCCI as early as a year ago to sign endorsement contracts in Asia, Li Bingbing, along with Li Bingbing appeared in "Resident Evil 5" in the global gains of U.S. $ 300 million at the box office, signed Hollywood's first-line brokerage firm UTA international sharp smell of her rising popularity, as well as the next great global commercial potential of the brand.
The beginning of the new year, GUCCI Italian headquarters decided to broaden endorsements permission Joke of the Asia approximately broaden global about, and in the line of the original three products (fashion, watches, jewelery), increased to five (glasses and handbags) GUCCI global brand director Frida Giannini then, this type of cooperation in the history of nearly a hundred years the brand has never been before, not to mention the Asian star, even the first-line Hollywood star, are not able to enjoy such treatment.
, Li Bingbing has been completed in Los Angeles, the new season of the GUCCI outdoor advertising shot by famous fashion photographer voioe Sang Debo (S lve Sundsb) Zhang Jing. March, the new season's ads will appear in the surface of the window of the Global GUCCI store. GUCCI global creative director Frida · Giannini said excitedly: "the beauty of China, the world saw!" In recent years, with the rapid development of the Asian economy, the international luxury goods have to seize the Chinese market, as into new areas, in accordance with international practice, it is necessary to spokesperson intend Popularity, work recognition, awards obtained reputation index, public index, this series of indicators by industry dubbed the "Lord of the Rings".
In addition, it is more important to luxury brands and artist brands fit in temperament and inspiration, spiritual, and this is precisely the most difficult places, you need a long run-in, overwhelmed by the Li Bingbing become GUCCI global, across the board spokesperson creating a new era. Previously, international luxury brands of perfume, jewelry and other products will also invite artists to serve as spokesmen, such as Charlize Theron, Natalie Portman Dior perfume endorsement Nicole Kidman endorsement Chanel perfume, but few stars as across the board spokesperson. In China, the luxury brand in the past co-operation with Chinese artists, confined to project cooperation or endorsement forms of cooperation of single products, almost no shooting involving a large advertising and outdoor windows and storefront advertising comprehensive running.
In 2009, Li Bingbing personal public brand LOVE advocates "responsible life" 3 years, LOVE to initiate or participate in many projects, "Million Forest", "Earth Hour", "Climate Change Observation Mission" many projects. Joke of the environmental activists worldwide recognition and global Goodwill Ambassador for the United Nations Environment Programme (UNEP), the first Chinese nationality.
Li Bingbing said, "GUCCI and I do not want cooperation confined to commercial endorsements, a result we have been seeking a meeting point of each other in the public interest aspects of the public brand I LOVE hard for more than three years, and the GUCCI efforts in environmental protection and The results are obvious, the two sides have launched environmental special section of jewelry, watches, is a fresh start. "
Reporter saw the scene, the Bamboo special section watch case back is engraved with "Gucci and Li Bingbing for Responsible Life" (Gucci and Li Bingbing, join hands to promote the word responsibility life). Matching beaded bracelet with contrasting bamboo and palm tree nuts based on milky white beads, silver pendants engraved with Gucci and LOVE identified two were dotted on both sides.
"This watch and jewelry, and we share the concept of environmentally friendly fashion, honored more than sense of excitement., There is a deep experience of these years of doing environmental, environmental needs into the hearts of people, on the natural sense of awe, the salon of nature appreciation and love from the heart I hope more and more fashion products can be a lot of use of environmentally friendly materials to protect the natural beauty, passing the natural beauty, the responsibility of living on this earth, It is the responsibility of the fashion! pursuit of 'fashion' responsibility also hope that more and more people pursue beauty. "
It is worth mentioning that the profits of the sale of this watch and bracelet, there will be a part of contributions to the public good environmental projects to help Ningxia Desertification, cultivating, planting a large area of gray leaf clematis, for the control of local desertification.