BV in the third quarter year-on-year growth of 30.5%, beating GUCCI 24.3%
On October 25, the French luxury group PPR announced results for the third quarter of 2012, total revenue amounted to 2.6 billion euros, compared to the same period last year rose 6.6%.
Although the overall economic environment is not very optimistic, but to maintain a steady growth trend, PPR Group is clearly expressed satisfaction with this achievement, the group said in all regions of the revenue increase in both the third quarter of its luxury brands have a solid performance .
PPR Group has nine luxury brands such as Gucci, Bottega Veneta, Yves Saint Laurent, but it is a relatively young group of luxury, 1999, PPR acquired Gucci Group (Gucci Group NV) 42% stake - for the first time investment in the luxury goods business. After a series of luxury acquisition strengthens PPR Group's position in the industry.
Currently, the luxury goods sector has been the main competitor of the LVMH Group, since 2008, the luxury goods sector contribution for the entire group's sales on the rise, especially in 2011, jumped to 40% growth rate in the first half of 2012 maintained at 17.6%, second only to the RICHEMONT Group.
Gucci occupy PPR half of Asia Pacific underperforming
According to the filing shows the the luxury third quarter of the PPR Group revenue rose 11.9%, totaling 1.59 billion euros. Gucci third quarter revenues of 914 million euros, accounting for nearly 60% of the Group's third-quarter revenue. The first nine months ended September 30, 2012, Gucci's sales of 2.642 billion euros, occupy 58% of the PPR's luxury goods sector, obviously, Gucci PPR luxury sector is second to none.
Gucci slightly reduced since 2009, according to the recently released "Chinese luxury report edge, revenue contribution in 2011 for the luxury sector retreated by 64%, and the market growth rate has been maintained at around 17%, but in 2012 six months growth significantly slowed down only 10.8%.
Last quarter, Gucci good performance, an increase of 24.3% compared to the third quarter of last year, comparable sales rose 7%, all the distribution channels to achieve growth, online sales strong performance for the quarter jumped 44%.
Benefit from the positive impact of the travel retail sales in Western Europe, sales increased by 14%. There are a lot of growth in North America revenue rose 11%, Gucci itself more attractive to local consumers to benefit from the growing local tourism also makes its sales rising.
However, compared with other brands of rapid growth in the Asia-Pacific region, Gucci's sales in the Asia-Pacific region slow growth, rose by only 2%, the main contribution to the sales or from the mainland of China.
Gucci contrarian expansion pace comparable to Burberry, quarterly reports show that, as of September 30, Gucci network has reached 411 stores, including eight in the quarter of new store openings.
35.1% on year growth rate of the low-key low-key BV
Niche high-end brands as the steady growth of the PPR Group's luxury sector contributing to the third quarter, YSL sales of $ 1.3 billion, an increase of 33.1% from the third quarter of last year, the comparable growth rate of 26.7%. Up to the first nine months of this year, overall sales accounted for only 8% of the luxury goods sector, but the high-speed growth of the Group considerably.
Fashion a statement widely circulated: "When you do not know what to express their fashion attitude, you can choose LV, but when you no longer need to express their fashion attitude what, you can choose BV."
Rich and famous advocate stealth luxury era, Bottega Veneta riding like a dark horse, its tiny invisible LOGO, low-key attitude, and quickly won the hearts and minds of fashion celebrities. For a time, whether with a Bottega Veneta bag has become the measure of a person's degree of fashion and taste weathervane.
Undoubtedly, Bottega Veneta Group Jhongjheng plays an increasingly important role, even in the luxury goods market slowdown in the first half of 2012 reached an increase of 35.1% growth over the same period, the strong demand for leather products for promoting the entire Group The main driver of revenue growth.
Continuation of 2012's momentum in the third quarter, Bottega Veneta is still eye-catching, third quarter revenue of 241 million euros, after Gucci, a year-on-year growth of 30.5%. Europe is far ahead of the growth rate of 42%, and the relatively slow growth of North America rose 12%, while the Asia-Pacific region rose 18%. In the quarter, more than 25% revenue growth in the Chinese market.
Sought after, Bottega Veneta fashion people can be won, of course, have to strike while the iron is hot, rapidly expanding, until September 30, Bottega Veneta network 189 directly operated stores including 9 newly opened store in the quarter.
Chi Bo Dingli jewelry watch
In addition to Gucci, Bottega Veneta, Yves Saint Laurent encouraging growth in the third quarter the PPR jewelry watch brand performance is also outstanding, comparable sales growth of 16%. Watch and jewelry departments reported that revenue rose 26%.
The biggest highlight of the PPR Group watch revenue growth from Girard Perregaux decent performance. The acquisition has been the PPR get involved in a new field of time-tested magic, face the the watch luxury Nuggets Heights, PPR has been determined to intervene.
In 2008, PPR Group Sowind Group signed a long-term strategic cooperation agreement to let the wish fulfilled, successful acquisition the Girard Perregaux allowed initially established position in the watch industry. This acquisition so that the only remaining independent senior watchmaking brands Girard-Perregaux and JEANRICHARD complementary the PPR advantages and the top leader of the luxury goods industry, especially in PPR and Girard-Perregaux R & D, design, brand management, sales network expansion and procurement The combination of expertise, to promote the development of both.
Of course, the ability to continue to maintain this growth performance, the test still to come for the PPR group.
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